Online Marketing has changed dramatically in the past few years.

Online Marketing has changed dramatically in the past few years. When Google released search their Panda and Penguin algorithm updates, many website owners sent scrambling as they watched their site’s rank slip.

But nit all online marketers found Google updates to be divesting. Those who built a strong foundation in solid, while hat online marketing practices weren't affected like marketers who cut corners and tried to game the system. The sites found their ranking plummet, and deservedly so.

Unfortunately, there were also those website owners who were stuck in the middle. Companies and individuals without a dedicated marketing team to test and tweak their strategies also saw their ranking dive.

This overview can help you understand basic online marketing practices and how to use them.

-Understanding the basics of building an online marketing strategies

Building a successful online marketing is just like building anything – it start with solid foundation. That foundation comes from understand three basics of online marketing:

+ Search engine optimization

+ Content marketing

+ Social Media Marketing

1.  Search Engine Optimization

When people think of online marketing and the search engines, SEO is usually the first thing that comes to mind. SEO is used to create a site that the search engine will rank as one of the moat relevant page for given them. The fact is, 95 percent of searchers click on a page that appears on the first page results for Google, yahoo or Bing. You can see that search rank is big deal!

2. Content Marketing

Content marketing is not a new concept. In fact, Jonh Deere started the trend din 1895 they released the Furrow, an agricultural magazine. Other companies like Jell –O and Michelin followed with recipe books and automotive tips. Content marketing is important because it help build your brand and inspire confidence in your companies. In fact, six of ten consumers say that after reading a custom publication, they feel better about the company.

3. Social Media Marketing

For some, social media is nothing more than a way to stay in touch with old friends. But for business, social media is a way to tie SEO and content marketing together. Search engines take into consideration the number of shares a page receives when it ranks that particular.

Social media is also quickly becoming the primary way content is shared. Site like Twitter, Google+, Stumble pond, and Facebook all allow consumers to share value content with other in their networks. Research shows people are more likely to trust content share from people they know, so a share is akin to a four star rating !