The social network business people may be most familiar with is LinkedIn. This network of over 101 million business users and more than 1 million business profile pages can be an important resource.
To get started using LinkedIn for your business, it is best to set up and complete a personal profile for yourself as well as a company profile for your business. When setting up these profiles, remember to include all important information such as your website and blog URLs. Additionally, it is important to take the time to make the descriptions for you and your business interesting to read and an accurate reflection of your experience, knowledge, and passion. Relate: Do your best Email Marketing for your online business
LinkedIn Groups
Once you have created profiles, LinkedIn has two major features that are of particular use to businesses and their employees. The first feature you should examine is the Groups feature. The Groups feature allows LinkedIn users to create and participate in discussions around a topic within LinkedIn. Groups can be a great way to make potential business connections, but can also be a great place to share relevant blog content.
LinkedIn Answers
The second feature, LinkedIn Answers, allows you to find people publicly stating they have a specific problem or need that your product or service would solve.
Identifying these questions and responding with a resources or a blog article of yours that answers that person’s need can offer a great marketing opportunity for.
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