A well-constructed blog post should include several key components:
• An Attention-Grabbing Article Title: Because your blog article’s title is
the first thing people will see, it’s important to make sure it clearly
indicates what the article is about, is concise, keyword-rich (because the
header tag is the most important for SEO), and attention grabbing.
• Well Written & Formatted Text: The body of your article should be wellwritten
and formatted in a way that makes it easy to read. Consider using
header tags and bulleted lists to break up the content into sections.
Images/Videos: Relevant multimedia content can make a blog article
more memorable and fun to read. It also helps to break up text to make it
more pleasing to the eye.
• Links: Include in-text links to relevant content. These can also point to
landing pages (which we’ll discuss more in Step Five) to help you
generate more leads for your content.
• Call-to-Action: Each and every blog article you publish should include a
relevant call-to-action at the bottom of the article to help boost lead
generation
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