In the world where attention is currency, it is becoming
increasingly more difficult to attract the eyes and ears of your target. Not
only are you up against larger company with nicely funded marketing
departments, you’re also competing with social media and multitude of other
distractions for the attention of your prospects.
Here are five creative and inexpensive way to market your
business in a digital world:
1.
Get endorsed by a local celebrity.
May business owners dream of having their product
or service endorsed by a global celebrity. But instead of trying to get a superstar
to support your business, try seeking out a local celebrity instead.
Relate: How to Start a business online
2.
Create a linked group.
Not only is a LinkedIn group free to
create, it can enable you to offer your professional network a vibrant, useful
information resource all while driving traffic to your site and increasing
scales. Just don’t use the platform to hard sell anyone.
It can take time and to get one going, but
the global should be to help provide resources and start discussion on topics
that can benefit network with other profession also online.
3.
Get published on niche blogs.
While it may be difficult to get on the
front cover of a major magazine, you can create marketing strategies and opportunities
by being featured in a popular niche blog. Identify three to five blog that target
your market then contact the creator and offer a few ideas of how you like to
bring value to his or her readers.
4.
Create videos for YouTube.
With more than 800 million visitors a
month, YouTube be a powerful platform for marketing a business online. To do so, go beyond simply posting random
videos of your product or sharing your thoughts.
5.
Write an e-book about the biggest issues in your
industry.
No longer do you need publishing companies or
thousands of dollars to get distribution for a book. Amazon, for instance, will
let you upload a digital book for free, with a 33 percent take on every sale. The
goal is not to make a profit from direct book sales but to use it as a lead
generation tool, encouraging readers to opt into your website for further
information.
Relate: How to Start a business online
Relate: How to Start a business online
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